The question of whether you need a website to attract more customers to your business doesn’t have a one-size-fits-all answer. It depends on several crucial factors: the type of business, your customer profile, sales prices, commercial strategy, profit margins, and whether you offer products or services.
In today’s digital era, there are various alternatives for establishing an online presence. However, this alone doesn’t guarantee an increase in customers, sales, or patients (in the medical sector). It must be accompanied by a robust digital marketing strategy, SEO (Search Engine Optimization), or SEM (Search Engine Marketing).
For instance, for a local business where customers primarily come from your neighborhood or community, and you sell tangible products or services, a portion of your customers might find you online. In this case, Google My Business could be sufficient, supported by a social media presence on platforms like Facebook or Instagram. You’ll be able to display contact numbers, photos, location on Google Maps, products, and even a free landing page. It’s recommended that the setup of Google My Business be done by an experienced person or by following online tutorials. Additionally, an SEM strategy could be beneficial.
On the other hand, if your business extends beyond the local scope and offers digital services, it’s highly likely that you’ll need a website (after a cost-benefit analysis). If you have a physical office or point of sale, this strategy should be combined with a presence on Google Business for better results. The advantage is that everything is measurable: investment and return on investment.
In conclusion, not all businesses need a website. It’s necessary to analyze each case individually and have a defined strategy before taking a step. This will save money, time, and effort, and will align with expected results. Some businesses can increase their sales with WhatsApp Business, Instagram, or a website. The key is to evaluate and propose the most appropriate particular strategy.
