Business

Discover the best business strategies to take your business to the next level. From marketing tactics to tips for improving customer service, find everything you need to grow your company on our business blog.

Father and two sons representing a generation

The entrepreneurial legacy: how to build a lasting family business
The entrepreneurial legacy: how to build a lasting family business 1080 1080 luisfernandoguerrero.com

It is often said that family businesses struggle to survive beyond the third generation. In fact, according to a PwC study, only 12% of family businesses succeed into the third…

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Woman interacting with screens and charts

Business intelligence and data visualization tools.
Business intelligence and data visualization tools. 1080 1080 luisfernandoguerrero.com

In today’s business landscape, where data is the fuel that drives decision-making, having business intelligence (BI) and data visualization tools has become essential. These powerful solutions allow for the transformation…

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Laughing executive with a rising graph

Digital literacy for leaders: a case of downward digital transformation
Digital literacy for leaders: a case of downward digital transformation 1080 1080 luisfernandoguerrero.com

In this article, I will share a digital transformation experience during my work at the digital marketing agency, Hostswt. I will explain the importance of CEOs, General Managers, or Business…

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Gynecologist with stethoscope, face not visible

Pixels and patients: crafting a digital strategy for medical practice growth
Pixels and patients: crafting a digital strategy for medical practice growth 1080 1080 luisfernandoguerrero.com

In this article, I’ll share a digital transformation experience during my work at the digital marketing agency, Hostswt. I’ll explain the importance of developing a comprehensive digital strategy to achieve…

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Businessman analyzing market with SWOT analysis

Is SWOT Still Relevant?
Is SWOT Still Relevant? 1080 1080 luisfernandoguerrero.com

In this article, I’ll share a significant experience from my time at Canal Digital, a wholesaler dedicated to hardware commercialization, venturing into the renewable energy sector with a line of…

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Man pointing at star reviews

The crucial role of effective customer success services
The crucial role of effective customer success services 1080 1080 luisfernandoguerrero.com

In this article, I’ll share a significant experience from my time at Arara, a company dedicated to capturing first-party customer data in physical spaces in exchange for internet access, following…

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Group of young people thinking with light bulbs above their heads

The entrepreneurial spectrum: unveiling the diverse paths to business success
The entrepreneurial spectrum: unveiling the diverse paths to business success 1080 1080 luisfernandoguerrero.com

Entrepreneurship, a fascinating and challenging journey, is shaped by a diversity of motivations, skills, and personalities. Delving deeper, we find a wide spectrum of entrepreneur types, each with unique characteristics…

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Do you strategically utilize WhatsApp Business?
Do you strategically utilize WhatsApp Business? 1080 1080 luisfernandoguerrero.com

In the current digital era, businesses must harness all available tools to communicate effectively with their customers. In this article, we will explore the use of WhatsApp Business app as…

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