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Luis Fernando Guerrero

Engineer with an MBA and over 15 years of experience leading commercial strategies, digital transformations, and Artificial Intelligence implementation across diverse industries.
I specialize in translating technology into business results. I’ve worked with organizations in tourism, technology, healthcare, SaaS, advertising agencies, wellness, and food sectors, helping them integrate AI and digital solutions to optimize processes, improve decision-making, and create sustainable competitive advantages.
My approach combines strategic vision, project management, and financial KPI analysis to generate measurable impact. I have experience leading multicultural teams and developing strategies that connect technology, people, and business objectives.
Today, I focus on helping companies adopt Artificial Intelligence strategically, identifying real implementation opportunities and ensuring technology becomes a growth driver, not just another tool.

Academic Background

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Materials Eng.

Logo del IESA - Instituto de Estudios Superiores de Administración


MBA

Logo del ITAM - Instituto Tecnológico Autónomo de México


MBA
(MBA exchange program)

Latest professional experience

Skills

Executive leadership
Business strategies
Digital strategies
Business planning
Strategic financial management
High-level relationship management
Process redesign
Strategic planning
Development of new business units
Innovation
Negotiation
Service-focused leadership
Multicultural team management
Commercial and/or technological management
Business development
Make the complex / simple
Customer Focused
Effective problem solving
Flexible and adaptable to changes
Proactive attitude in the face of challenges
Web analysis
Google analytics
Google My business
e-commerce
Digital campaigns
Optimización y estrategia SEO
Optimización y estrategia SEM
Google Search Console
Evaluación de campañas
User Experience (UX)
Google Ads
Facebook Ads
Instagram Ads
Wordpress
Website Speed Optimization
Word / Excel / PowerPoint / Outlook
Google analytics
Google trends
Google My Business
Google Adwords
Zoho analytics
Semrush
GTMetrix
Spanish
English

Skills

Executive leadership
Business strategies
Digital strategies
Business planning
Strategic financial management
High-level relationship management
Process redesign
Strategic planning
Development of new business units
Innovation
Negotiation
Service-focused leadership
Multicultural team management
Commercial and/or technological management
Business development
Make the complex / simple
Customer Focused
Effective problem solving
Flexible and adaptable to changes
Proactive attitude in the face of challenges
Web analysis
Google analytics
Google My business
e-commerce
Digital campaigns
Optimización y estrategia SEO
Optimización y estrategia SEM
Google Search Console
Evaluación de campañas
User Experience (UX)
Google Ads
Facebook Ads
Instagram Ads
Wordpress
Website Speed Optimization
Word / Excel / PowerPoint / Outlook
Google analytics
Google trends
Google My Business
Google Adwords
Zoho analytics
Semrush
GTMetrix
Spanish
English