Engineer with an MBA and 20 years of experience in management, commercial strategies, digital initiatives, and digital transformations across diverse industries including tourism, technology, healthcare, e-commerce, advertising agencies, SaaS, wellness, and food sectors. Specialized in managing key financial and operational indicators, account management, digital marketing leadership, and development of customer loyalty programs. Possessing solid expertise in digital transformations and e-commerce, distinguished by analytical and strategic prowess to drive business impact. Recognized for leadership ability in motivating multicultural teams and establishing effective relationships. Known as an innovative thinker with a strong sense of responsibility.