In the current digital era, businesses must harness all available tools to communicate effectively with their customers. In this article, we will explore the use of WhatsApp Business app as a powerful business tool. It’s important to note that WhatsApp Business app is different from the standard WhatsApp application, as it’s specifically designed for businesses.

According to data from Hootsuite, mobile device users generate a conversation rate via WhatsApp that nearly doubles that of sending emails through traditional forms, overshadowing phone contact. WhatsApp Business is a popular service, especially among younger generations, with approximately 1.3 billion users worldwide. It is used in 128 countries, and statistics show that it handles over 60 billion messages and 1.6 billion photos each day, second only to Facebook. 80% of Asians, Europeans, and Latin Americans are regular WhatsApp users daily as their main means of communication, according to marketing firm Baum Digital. It’s a simpler and more direct way of communicating, and the average user is more responsive to this type of notification than to email.

Next, we will discuss key recommendations for the effective use of this digital tool:

• WhatsApp Business is not a standalone sales channel. It’s a part of the sales channel and should be supported by other marketing strategies.
• Never spam. Like any other modern messaging service, it detects and blocks those who engage in mass advertising. If you send generic texts, flashy promotions, or any unwanted messages to your customers, you will be blocked for spam.
• Avoid being seen as a robot. Chats are informal and transparent communication tools. The best way to do this is to talk to the customer as you would with any of your contacts, but with respect. Be friendly, but not informal.
• Do not use WhatsApp or your personal profile as that of your business or company. Create a separate business profile.
• Avoid using sustained capitalization, as it is perceived as aggressive to the reader.
• Use emojis correctly and positively in messages for a friendly tone.
• Respond as quickly as possible and in a personalized manner.
• Configure service hours tailored to each country. Complete your profile with hours, services, products, address, and website.
• Create broadcast lists and generate relevant information for your customers, not just to sell products or services, but also to generate brand recall.
• Do not send messages without prior customer authorization.
• Keep track of conversations conducted through this medium.

These are some of the key recommendations for the correct use of WhatsApp Business app as part of your business strategy. By implementing them, you can make the most of this powerful instant messaging tool to communicate effectively with your customers, improve your customer service, and potentially increase your sales. We wish you success in implementing WhatsApp Business in your business.

In today’s environment, approximately 90% of phone calls and emails are scarcely responded to in a timely manner, often disrupting the traditional sales funnel. Nowadays, platforms like Facebook, Twitter, LinkedIn, TikTok, and live chats (with humans, not bots) enable instant engagement with potential customers. At this juncture, a well-crafted Social Selling strategy opens the door to a highly attractive world for both businesses and clients.

Social Selling will allow your company to build relationships, generate brand awareness, obtain leads, and approach potential customers to drive sales. It’s not about direct online sales but about indirectly reaching the customer’s “top of mind.” It’s not about trying to sell; it’s about getting the customer to buy from you. According to McKinsey studies, it’s possible to increase average sales by up to 25% through Social Selling.

Hence the importance of maintaining healthy social media profiles: posting regularly, responding to comments, maintaining good product and delivery ratings, among other factors. Having a company page on social networks helps you create a community around it. From this community, you obtain leads that your sales teams can later approach in a warmer manner, without the distance of the traditional first contact.

According to data published by IDC:

• 91% of people managing purchases in B2B business models actively participate in social networks.
• 84% of decision-makers make purchasing decisions aided by information disseminated on social networks.

What can we do?

1. Enhance your personal and company reputation.
2. Optimize your social media profiles.
3. Establish your Social Selling objectives.
4. Define your target audience.
5. Strengthen your social skills to maximize the technological benefits of social networks.
6. Engage with your customers through social networks.
7. Work on your personal brand and reinforce the corporate brand.
8. Understand your Social Selling Index.
9. Identify which social networks are preferable for Social Selling depending on your business.

Currently, potential customers have more information than a few years ago, and today’s customer is different and will continue to change. Treating personnel correctly, fulfilling agreements, having excellent after-sales service, being timely, among other aspects, are points that companies must meet as minimum standards to compete in the digital environment, as potential customers can easily access this information.

In conclusion, Social Selling is a key strategy for driving sales in the current digital era. By leveraging social networks intelligently, companies can engage with their target audience, generate brand awareness, obtain qualified leads, and ultimately increase their sales. Developing a robust Social Selling strategy, maintaining an active and attractive presence on appropriate platforms, is fundamental to stand out in an increasingly competitive and digitalized environment.